Have you caught the Twitter bug yet? If not, at the very least you should be leveraging it for business marketing purposes. A lot of business owners express doubt that Twitter holds much marketing potential for their company, but those who use it know its power and do not question it for a second.

And awareness of the “tweet” phenomenon has exploded in the later part of this decade. According to a recent report, “Twitter Usage In America: 2010,” the percentage of U.S. citizens who know about Twitter has taken an impressive leap from 5% to 87% just in the last 2 years!

The report, which was put together by Edison, goes on to show that Twitter serves more as a “broadcast medium,” and what this often means is people are less likely to be sensitive to blatant marketing than they would be on Facebook. In fact, 40% of users are there specifically to obtain information about or tweet their take on available products. People are also 3 times as likely to follow brand or company-specific Twitter accounts as compared to trends on other media platforms.

The actual interaction on Twitter occurs far less than it does on Facebook, but the nature of the platform makes it simple to semi-automate your campaign, and the tolerance to Twitter marketing makes it easier to do that without making mistakes as well. The study shows that people are far less involved and do not post status updates as often, but a big part of this is owed to users being less focused on interaction and more focused on receiving regular broadcasts.

A Twitter campaign is quite easy to put together, and if you are already making regular blog posts or maintaining activity on other social networks, it can be partially automated. And extremely powerful if you do it right.

The majority of Twitter users are are African-Americans who have a university degree, went to grad school, and make more than 50K a year.